The Founder’s Story Willie Bj Williams, is an author, a dynamic businessman, event producer, and entrepreneur who was born in Lakeland, Florida. Willie started creating Inspire the Fire over 10 years ago and is constantly challenging himself. He believes that change is the core of innovation and is constantly evolving both personally and professionally to continually experience a life of passion. The Ignite the Fire Within Conference is the next logical step in helping others to develop the ability to living life passionately. Willie’s goal of creating a community that burns with passion and purpose is just the beginning. He is committed to assisting others to thrive personally so they can achieve their dreams. Your financial contribution will assist people in finding their truest passions, inspire them like never before, and show them how to make a huge difference in the world.